Established in 1987 by Steve Rocco and Rodney Mullen, World Industries was one of the first skateboard companies to be owned and operated by professional skateboarders. Rocco was at the forefront of what was happening in skateboarding in the late 80's and early 90's. With his edgy irreverent marketing, videos and advertising he took the somewhat corporate big skate companies by surprise. Giving the youth of the 90's what they wanted, World Industries quickly took off. World Industries reinvigorated the skate industry by taking street skating to another level with a grittier style that helped fuel the sport’s massive growth and played a major role ushering in the modern era.